Record $305 Million Trading Card Spend Signals Hot Hobby Market

The universe of trading cards has always carried an aura of nostalgia and wonder, tucked away in shoe boxes, traded between friends during recess, and occasionally responsible for the more dramatic “I-can’t-believe-I-traded-it-away” regrets. But the month of June 2025 has infused the hobby with a windfall of commercial vitality, unleashing a wave of collectibles fever with a staggering $305 million splurge on sports and trading cards. The news, hot off the press from Card Ladder, marks the highest recorded monthly figure ever in the annals of trading card history.

Having overtaken the previous record set in March of $303.22 million, June’s figures have skated comfortably into the trading card Hall of Fame. For those who view trading cards not merely as ephemeral entertainment but as a robust economic entity, the possibility of an upwardly revised total hangs tantalizingly in the wings, as late data may continue to trickle in through early July.

Driving the meteoric monetary infusion is eBay, a digital carnival of rare finds and long-lost treasures, which served as the predominant engine behind the numbers. Over $245 million of June’s card transactions took place on eBay, proving its supremacy in the celestial hierarchy of trading card marketplaces. Not too far behind was Goldin, chipping in a hefty $32 million to the record month. And of course, Fanatics Collect, with a no-less-impressive contribution of $27 million, further sculpted June into a month to remember.

This dizzying flurry of activity features what can only be described as prodigious transactions. The month’s loftiest transaction occurred under the Goldin hammer, where a 2009-10 Upper Deck Exquisite Collection Dual NBA Logoman card, a paper relic showcasing the excellence of LeBron James and Kobe Bryant, snagged a princely sum of $1.16 million. This exquisite piece of basketball artistry stood as the sole seven-figure triumph of June.

While June’s crown jewel may have shone brightest, it did not stand alone in its opulence. No fewer than six cards cleared the half-million-dollar mark, while 68 different pieces fetched over $100,000 and 239 bested the $50,000 threshold. The market’s burgeoning prowess, especially in high-end collectibles, is cause for both marvel and cautious optimism.

Meanwhile, the parallel universe of card grading, the process by which condition and authenticity are painstakingly assessed, has similarly enjoyed a renaissance. Data ensembles like GemRate reveal that, to date in 2025, an eye-popping 12.4 million cards have undergone grading. This activity marks a full 25% leap from the previous year, a statistic that illustrates the escalating passion and participation in this hobby. Out of these graded artifacts, a dominant 7.2 million were dedicated to TCG (Trading Card Games) and non-sport cards, leading the charge into this golden epoch.

Among the non-sport titans, Pokémon continues its headlong charge, sweeping the PSA grading charts with alarming might. Indeed, Pokémon cards have secured 97 of the top 100 spots for the most graded cards of 2025, a testament to their ongoing allure and potential fiscal ascendance as artifacts of cultural and monetary value.

For the wider ecosystem of trading cards, June did not exist in a vacuum but acts as a symbolic apotheosis of a sensational year-to-date. The first half of 2025 has been punctuated by relentless momentum, spanning sports memorabilia, TCGs, and expanding into new arenas that promise yet untapped potential. Collectors, investors, and dreamers alike find themselves in a marketplace rich with opportunity, a testament to the shifting tides that have elevated simple collectibles into icons of cultural and economic resonance.

As data continues to trickle in and the calendar pages turn, one can only speculate about the future contours of this enthralling orbit. What’s indisputable is that trading cards, far from being a mere nostalgic dalliance, have ascended into a realm where art, history, and commerce converge—a realm richer than ever thought possible, at least $305 million times over.

Trading Card Sales Record Broken